You know marketing is how your magic becomes visible.
Without it, your work stays hidden from the very people who are praying for it.
No one can buy what they don’t know exists.
You could have the most transformative offer in the world, but if people don’t know about it, they can’t say yes.
We know visibility is powerful in systems that expect your silence.
Your work matters. Your voice matters. Yes, especially now.
Because your voice helps redistribute power.
Marketing your work helps more money and resources flow into the hands of feminist, embodied leaders, like yourself.
Good marketing is a healing force, letting you become the author of your life.
Not only dissolving shame around being seen, but re-writing a reality where your voice, your magic, and your impact shape the world.
But what if…marketing feels miserable??
If you’re anything like the sensitive, brilliant witches I work with, marketing can feel... gross. Confusing and discouraging.
Like it wants you to contort, shout, manipulate, or convince.
Maybe you’ve wondered:
Is it possible to market without the cringe and manipulation?
How do I share in a way that feels effective yet fun?
Where’s the line between honesty and self extraction?
Well, you have come to the right place, my pretty! *as I wring my hands while cackling*
jk.
kind of.
Dirty & Emergent is here to help you meet marketing as a living, breathing pleasurable relationship.
One that honors your values, your body, your desire, your pace.
One where your visibility becomes a source of pleasure, not pressure.
One where consent and care are woven through everything.
This isn’t about learning a new formula.
It’s about unlearning the lies that made you afraid to be seen and that marketing has to feel miserable.
It’s about learning to speak with the voice that is already yours, embracing cringe as healing work, and getting paid to be your freaky feminist self.
Join the waitlist today for goodies + first dibs when doors open 🥰
Our marketing gets to be rooted in pleasure & win-win dynamics, not oppressive scripts & stressful strategies.
Imagine if marketing felt like finger painting when you were a kid.
You feel happy, embodied and playful.
You know making a mess is a part of the process.
And you don’t take any one stroke too seriously.
It’s possible for marketing to feel like an embodied art project.
For it to feel SAFE to be visible and express yourself.
To let go of rigid scripts and stressful strategies…
and get paid to show up as you are.
So instead of dreading your next launch,
you trust that your work will reach the right people…
while you’re witch-cackling with sparkles on your face and dirt under your fingernails.
However, if you’re like most of us feminist boss witches & sensitive leaders, then marketing more often than not, has you hot and bothered…but NOT in the fun way.
You ARE worried about every single stroke.
Maybe showing up to market feels DREADFUL, because these algorithms feel dehumanizing.
Maybe, when you go to talk about your offer,
your mind draws a BLANK.
“what did I have to say when the world is on fire?”
Maybe you worry about sounding professional enough or smart enough to be taken seriously. Especially if you’re on the brunt end of dealing with systems like racism.
Possibly making a mess – and having other people SEE you be messy – stresses you out to the point that you don’t even want to be visible.
Maybe marketing and selling just feel plain icky so you avoid doing altogether and instead spend all of your time working on your offer, hoping that if it’s perfect enough you won’t have to market it (hate to break it you, this doesn’t work.)
Maybe you spend hours obsessing over the right colors and fonts, or keeping your grid pretty – and not a lot of selling gets done.
Or maybe you switch from social media platform to social media platform, never satisfied or getting the results you want, but hoping that the grass will be greener on the next platform…meanwhile, slowly eroding your self-trust.
Or maybe you just want to throw your phone in the ocean and be done with it all.
If any of this feels too true – It’s not YOU.
Rigid scripts, oppressive strategies, and let’s be honest, all systems of oppression, get in the way of feeling free to show up just as you are.
While these systemic issues impact us all differently…weeding them out from our business is so important to return to that “kid who is finger painting” feeling.
Less icky marketing scripts, more value-led practices.
Less urgency, more aligned timing.
Less perfectionism, more brave creativity.
Less leader isolation, more community and collaboration.
What rigid scripts & playing small may look like in your marketing…
Hearing the word marketing and slowly starting to d i s s o c i a t e because it feels sleazy.
Feeling super disempowered by the ever changing algorithm!
Going through inauthentic checklists of marketing because you were told that’s how it SHOULD be done.
You’re worried that no one will show up to your event or course or that they will be annoyed by your marketing so you sabotage selling it.
Playing small from impostor syndrome; when there is so much out there, what does one have to say or contribute, anyway? Right? How could anyone possibly know enough? What if we HURT someone?
Operating out of systemic urgency and cultural anxiety … feeling pressured to perform and produce in a certain amount of time and in a certain way, rather than creating and letting it unfold in a way that uniquely suits you, your body, and your business.
Not trusting yourself to know what to say and how to show up in your business.
my love, it doesn’t have to be this way.
Together, let’s rewrite this reality, reshape our culture, and give you the emotional resilience and actionable strategies that help you…
get paid to be yourself.
How My Somatic Based Approach Disrupt Industry Norms
Most courses throw a pile of information at you and leave you to figure it out alone. Dirty & Emergent is different. My methodology is a living body of work built from a decade of business, nervous system integration, and pleasure-based strategy. It’s not about quick fixes or one-size-fits-all formulas—it’s about building capacity, resilience, and a business that actually feels good to run.
Here’s how:
Integration over overwhelm. We move in bite-sized, sustainable steps that expand your nervous system’s capacity instead of pushing past it.
Pleasure at the center. Marketing and selling become nourishing instead of draining.
Your humanity included. No toxic positivity, no perfectionism—just space to be real, messy, and resilient.
Body as ally. We treat your body’s limits as wise messengers, not obstacles.
Money as magic. You’ll learn to use money as a loving, intentional tool—separate from capitalism’s grind.
Spirit in business. We weave in unseen support, reminding you that your work is part of something bigger.
And unlike giant, impersonal programs, you won’t be left to figure it all out on your own. You’ll have live coaching and personal guidance so you can bring your real questions, challenges, and celebrations into the room. This is about depth, connection, and finding strategies that work with you—your nervous system, your values, your pleasure.o know that our work is part of something much bigger than ourselves.
So that you can…
grow your capacity to get real in your messaging
get seen in your magic
& get well paid to be your messy human self in 3 months
No matter how cool you are, someone will think you are cringe.
No matter how cringe you are, someone will think you are cool.
You can’t win at this oppressive game so let’s be committed to stop playing.
Dirty & Emergent is a 3-month live course to build unshakeable self trust and actionable strategies so you can get paid to be yourself & base your marketing in pleasure
What you get:
🌱3 months live course
Three months of live business mentorship and 13 live classes + bonus recordings, giving you time to APPLY what you’ll learn.
Class Format: 1.5-hour lecture + 30 minutes of Q&A/coaching
Live class dates will be announced once doors open.
Yes, there will be recordings!
🪱 Live class topics can include:
Nervous system foundations and how to ditch the rule book
The Art of Storytelling
Pleasure-based marketing & marketing as self-care
Nuanced niching & branding
Consensual selling
Consensual & specific copywriting
Building your capacity to sell
…and more!
🪱 BONUS: Success Spells:
First Monday of the month live classes to harness the magic of embodied goal setting in these monthly sessions.
You’ll learn effective strategies for setting and achieving doable goals, creating a roadmap for success and building a foundation of self trust. Monthly meetings to provide consistent support and guidance!
🌱Pleasure-Based Biz Challenges
Group challenges so you APPLY what you are learning. We are doing this work out loud, which will start attracting the right clients sooner than later!
🪱 A brand new, never been seen before marketing challenge:
A bold, playful visibility reset — so you show up online in ways that feel dangerously you and have the right fit clients turned ON!
🪱 30 Days of Selling Challenge:
Hands-on guide that you can apply immediately to 1-2 of your offers to build your selling strategy and invite your audience deeper
🌱Exclusive community access
An exclusive community of feminist witches in a private group. Here you can ask for feedback, get coached by Luna, share struggles, ask questions, network, and cheer one another on closely held by trauma informed community guidelines.
🌱The Gently Fierce Toolkit
Free access to my triple layer toolkit!
The Gently Fierce Toolkit encompasses the triple threat method of mindset, somatics and strategy - along with podcasts, business leaders and thinkers to follow – so you have the highly specific layers of support to grab when you get stuck with marketing and want to return to embodied pleasure and embracing your cringe.
We are standing on the shoulders of giants in this work AND we get to carve our own unique path.
🌱Bonus classes
As part of your experience, you’ll receive exclusive access to 90-minute recorded bonus classes on essential topics like disrupting the idea of niche, avatar clients, and cookie cutter formulas. These sessions are designed to support your embodiment of the work, help you apply it to your unique business, and guide you into deeper clarity, confidence, and creative expression.
LOVING WORDS FROM PREVIOUS STUDENTS
“Luna is the kind of leader we need in this world, one who is intentional about their practice, caring of their community of followers, open to critical and constructive growth, and guiding others not to be codependent on them but towards the magic that exists in each of us.”
- Dalychia Saah, co-founder of Afrosexology
“These programmes don't just level you up but they also connect you with wonderful humans who share the same values as you who you never wouldve met!”
- Vicky
"Luna's work permanently changed how I do business"
- Annonymous
Meet Your Pleasure & Somatic Based Business Coach
Luna Dietrich
Hello there, I’m Luna Dietrich (she/they), also known as the Pussy Witch.
I’m an advanced somatic trauma resolution practitioner devoted to guiding powerful, sensitive leaders back to their somatic and spiritual blueprint—so their leadership can emerge from a place of pleasure, clarity, and deep nervous system integrity.
My work meets the overcoupled, stuck, and ancestral places in the body with attunement and care—so they can soften, move, and transform. It’s mystical and practical, rooted in trauma resolution and a deep belief in your capacity to lead from within.
I am offering Dirty and Emergent because I’m tired of the mainstream scripts I see: either cis white women trying to replicate patriarchy, spiritual bypassing & hustling their way up a falsely seductive ladder
OR exhausted activists and healers swimming in systemic guilt, terrified of the responsibility of money and leadership.
I am carving out and adding to a different path.
One with nuance, embodiment, fractal magic, collective liberation, and, yes, ABUNDANCE & PLEASURE.
With nearly a decade of full-time self-employment, I’ve served over 5,500 students and consistently earned multi–six figures since 2020—without paid ads, a big email list, or burnout. My first online course reached hundreds and brought in over $20K with no email list—all while leaving me time to tend 20 acres in Southern Appalachia, read fantasy smut, cuddle my fur babies, and enjoy date nights with my besties and beloved mountain man.
"Luna is a teacher among teachers. Their desire to change the world and help their audience grow and lean into their magic is thick and glittering like the milky way. Luna asks you to show up, not only for yourself but for collective liberation. To work with them is to unearth power and knowledge and simultaneously gift it back in an infinite flow of creation and grace."
- Embodied Business student
My framework is rooted in feminist, pleasure-rich nervous system support—designed not to bypass systemic oppression with surface-level mindset hacks, but to somatically alchemize internalized scarcity, guilt, hustle, and isolation into embodied fuel for the work you were born to do.
I love helping feminists and brave creatives, healers, & educators disrupt pleasure oppression in their business by releasing shame, trauma, and internalized prejudices…
…so that we can let pleasure fuel us to show up for our BIG, bold, and heartfelt work & make ourselves proud to be human.
“Luna has helped me heal the subconscious blockages that have been holding me back my entire life. I now wake up everyday with motivation and purpose. I am becoming financially independent by doing what I love. I can't believe this is no longer a daydream!”
- Embodied Business student
Dirty and Emergent is for you if…
you are ready to BASE YOUR MARKETING IN PLEASURE.
you want to learn how to consensually magnetize your audience rather than manipulate them into buying.
you feel confused by all the “best practices” out there and finally want to tune into what YOU want in your business.
you are READY to make more money!
the thought of doing this feels equally exhilarating and scary – but you know that it’s time.
It’s time. Embracing your cringe is a GIFT to this world!
"Working with Luna changed everything for me. The way I see the world, the way I see myself, and most importantly the way I believe in myself. In the 6 months we worked together I launched a business and 2 courses in the middle of months of massive grief. And not only that, but I did it in a sustainable way, something you don't find with many other business coaches. Luna sees me and grounds me with such depth and having her energetic and actual support has allowed me to work towards living a life I could only dream of because Luna makes you feel like you can achieve anything you desire. "
- Olivia Hollard
Who is Dirty and Emergent NOT for?
Anyone expecting this course to JUST be about literal strategy. I call my methodology the Triple Threat. It’s a balance of nuanced mindset, nervous system trauma resolution and personal strategy. If you’re not interested in mindset or somatics, this course isn’t for you.
Anyone who is not at all into witchiness. I’m NOT down with any beliefs that are victim blaming, gaslighting marginalized people, or any type of spiritual bypassing. With a background/degree in Biochemistry, I am passionate about carefully merging science, social justice and magic all together. I am student of Hermeticism, combining astrology, tarot and alchemy. This means I love the power of using intention and ritual to fill our lives with more meaning, pleasure, love and money. Dirty & Emergent is from a holistic approach, and energetics, mindset, and ritual are abundantly dusted throughout.
Anyone who is unwilling to do self-inquiry and check how they may have internalized or possibly perpetuate systems of oppression. This isn’t your typical, infinite limit, “it’s JUST a mindset issue”, white feminism marketing course.
Anyone expecting this course to teach them about the complexity and nuance of intersectional feminism. That’s a whole other course. Actually a million other courses and a lifetime of work. I want people who care and center liberation in their work, but this isn’t the place to get extensive info on identity politics, history, etc.
Cis men.
Anyone who is unwilling to have Google be a close friend, or not willing to work a few hours a day on screens. In general, this course requires some screen time. I will give you lots of tips and coach you to stick with it and make it work for you and YOUR needs, and there will still be things that are hard!
Marketing is spell casting and world building. So, come use your Erotic power to cast spells for clients that feels so aligned, a bank account that feels so abundant, and a nervous system that feels so hopeful, that you are pinching yourself.
FREQUENTLY ASKED QUESTIONS
> When does the course begin?
The next live round is TBA.
> What if I can't make it to the live classes?
That's okay! While I would love and encourage you to try to attend live, it's not a problem. A recording will be sent out within a few days of the live class.
> How long do I have access to the course?
You will have access to the online course materials and access to the live community for at least 1 year. Likely longer, I guarantee one year for simplicity and to cover my bum.
> What if this feels scary? Is it still right for me?
It’s okay to be scared! However, I recommend choosing this course as an act of self love rather than a "THIS WILL FIX MY PROBLEM" solution.
You aren't a problem to solve! But if you don't want to do it alone and want a lot more pleasure and support, come join us.
EVERYTHING in this offering is an invitation. Dirty & Emergent is designed to support you as you tune into your own innate marketing wisdom.
My approach is very gentle and fierce, and I will remind you again and again that you get to choose what feels right to try AND to trust your timing.
> I have trauma. Is this okay for me?
While I'm trained in trauma reolstion and my approach is to be invitational and designed to meet you where you are at, this course is faster paced than my other offerings and I will offer challenges and uncomfortable things to sit with.
If you are still in a raw state from a recent or past violation/traumatizing event and/or experience complex PTSD, I recommend you seek some type of therapy in addition to the container of this offering.
> I run an in-person brick and mortar business, is this for me?
Yes/And! Brick and mortar business can still use A LOT of online presence support to market themselves. We will be focused a lot on the nuanced mindset, nervous system and somatic support and strategy to market regardless of it being online or in person.
> Do you offer refunds?
As per industry standard, we do not offer refunds for digital content that can be downloaded and viewed. Because of this, I ask that you shop mindfully.
If you join a payment plan, you are agreeing to pay the full amount.
> Will this be a space to openly discuss anything at all?
No. I will do my best to hold the group container accountable, but I can’t and won’t guarantee a space free from triggering content.
This course is not an open container to process anything and everything. For example, it's not a space for white folks processing their white guilt and how to be more anti-racist because this course is for everyone; it's not a place to center the white experience on how to better show up. However, there will be a long list of community guidelines.
For example, white folks can share their white guilt with other white folks and/or Black folks can pair up to vent around racism. However, any BiPOC is most welcome to call out any racism in the community at me or anyone, and I will faciliate and take actions as neccessary.
However, the community is only one small portion of this entire course. The journal prompts, somatic exercises, live classes and Q&As offer so much that if the community is not something that feels right for you, there are still so many ways to learn.
> Is this offering just for women?
Nope. This course is for women, trans folks and nonbinary humans. Aka it's for everyone besides cis men. If you can enjoy lots of big FEMME energy coming from a nonbinary woman who is a recovering people pleaser socialized as a woman, then you can get something out of this course. Racism, ableism, transphobia, fatphobia, sexism, etc. will be called in, and repeat actions will result in removal from the course.
> Does this class discuss budgeting, insurance, trademarking, or taxes?
No. While all of these things are an important part of running a business, that is not my area of expertise and this is specifically a marketing course.. A list of some resources will be included on where to get info and support.
> Do you offer any scholarships?
Yes. I am offering a few need-based scholarships for BIPoC (Black, Indigenous and People of Color) and trans folks. Check back here for details once doors open!
> Do your videos have closed captions?
Yes, my classes currently offer live transcriptions.
> Disclaimer:
Please cite and give credit to all sources when referencing Dirty & Emergent materials, spoken or written words, conversations, images, or their likeness.
All intellectual property and related material (the "Intellectual Property") that is developed or produced in this course is the sole property of me, the facilitator. Copyright, intellectual property rights and distribution rights of the Intellectual Property remain exclusively with the course facilitator.
Live classes will be recorded and used for future iterations of this course.
Questions? Don’t hesitate to ask: support@thepussywitch.com
The course is currently closed but you can hop on the waitlist to be the first to know when doors open again!