Luna Dietrich
 

BUSINESS WITCH ESSENTIALS

A 4-module, self paced course to disrupt the noise, get clear af, & build a abundant business without burnout

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It is a feminist practice to base our businesses in pleasure.

Pleasure-Based Business means consent is essential.

It means our practices are trauma-informed, somatic rooted, and oriented towards justice.

Where play, bravery and messiness are necessary.

Pleasure-Based Business means we are free of guilt about being abundantly well paid.

We embrace nuance and may even make love to complexity.

Our services center impact and care.

Magic and mindset are taken seriously without spiritually bypassing systemic issues.

We make sure that celebration, embodiment and boundaries are built in.

And we never, ever feel like we have to do it alone.

 

Business Witch helps you embody a type of leadership in which you are both deeply rooted and massively expansive.

 

We need more well-paid brave creatives, healers & educators who are brave enough to lead with vulnerability.

I’m not talking about the white privilege manifestation model or the “get rich quick” bro culture kind of abundance and leadership.

We are re-writing the rigid & harmful scripts.

We are weaving nuance into everything.

Let’s release toxic perfectionism & systemic guilt.

Let’s bravely base our business in pleasure & embrace embodied leadership to shift the culture of dissociative business.

Join Business Witch Essentials for 4 weeks of journal prompts with 4 thematically fitting class recordings to create online abundance with a pleasure-based, somatic and feminist lens!

 
 

"Business Witch opened me up to my own potential and helped me realize that my offerings and my own unique medicine are so valuable and needed. There is space for all of us doing healing work in our communities”

- Business Witch Student, 2020

 
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Tired of the mainstream scripts you see of businesses where white cis women try to act like cis men in heels?

Or where manipulation tactics are considered good practice & hustle culture is glorified?

Or where exhausted feminist witches swim in systemic guilt & learned rigidity?

Me too.

But we are not fed up with these shady practices because of our own personal shortcomings and a need for more mindset work. These issues are systemic.

Pleasure oppression, hustle culture* and leader isolation* are fucking with our bodies and our businesses.

These systemic issues breed culture that feeds on our shame and fear, and gives us nonconsensual scripts and rigid rules on how to successfully run our businesses while leaving out integral parts:

Our humanity. Our PLEASURE, embodiment & integrity!

This 4-week, self-paced infusion is designed for the Business Witch who is craving a different path.

*hustle culture is a term coined by Ruth Newton

*leader isolation is a term coined by adrienne maree brown

 
 
 

Being a Business Witch is not about following a rigid & shady 1, 2, 3 formula on how to “triple your sales” no matter its impact on your body, on your clients, or our planet.

It’s about resolving trauma, building shame resilience through community, and basing everything in pleasure.

 
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What Pleasure Oppression, Hustle Culture & Leader Isolation look like in business…

  • Staying stuck due to your fear of failure and criticism.

  • Cringing, shamefaced, while navigating the horrors of living under capitalism, feeling like a fraud or a monster for even considering asking to be paid.

  • Playing small from impostor syndrome; when there is so much out there, what does one have to say or contribute, anyway? Right? How could anyone possibly know enough? What if we HURT someone?

  • Hearing the word marketing and slowly starting to d i s s o c i a t e because it feels sleazy.

  • Tired of business coaches who lack nuance, don’t name privilege, white supremacy, or any system of oppression, and just focus on mindset without addressing the root cause of our struggles.

  • Building a business on trauma, shame and fear rather than our desires and hopes for a different world.

  • Operating out of systemic urgency and cultural anxiety … feeling pressured to perform and produce in a certain amount of time and in a certain way, rather than creating and letting it unfold in a way that uniquely suits you, your body, and your business.

  • Slowly eaten alive by dreaded work … there isn’t any other way, right?! Capitalism sucks and there is absolutely no way to make this better, so better suck it up and endure the gigs we get.

  • It must be done all alone. Can’t ask for help; if someone helps you then you will be indebted, manipulated, controlled, oh my! Psst. There is no such thing as being “self-made.”

  • Exhausted from the grind of 1:1 work and/or doing in-person classes isn’t possible right now. It would be GREAT to have your work reach more people AND financially uplift you.

It doesn’t have to be this way.

 
 
 


Less pleasure oppression, more shared abundance.

Less shame-based marketing, more value-led practices.

Less urgent strategies, more relaxed success.

Less leader isolation, more community and collaboration.

Less systemic perfectionism, more brave creativity.


 
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Together, let’s rewrite this reality, reshape our culture, and give you the emotional resilience and actionable strategies that help you.

Base Your Business In Pleasure & Integrity:

  • Make decisions from a full-bodied yes

  • Develop courage to create and promote your offerings (even when they are imperfect)

  • Take feedback with curiosity and gratitude rather than shut down

  • Develop daily boundary setting

  • Implement pricing that doesn’t lead to resentment!

  • Find relaxed strategies that work for YOU, not hustle culture

  • Name your lineage instead of playing into the myth of being self-made

  • Speak up and be visible - especially when it feels scary to face both your privilege and oppression and all the ways in which they intersect

Let me help you create and sell online to those who need it so that you can offer your unique work and vision while being well paid.

 
 
 
 
 

Business Witch Essentials is for you if…

  • you are ready to BASE YOUR BUSINESS IN PLEASURE.

  • you are ready to step into a bigger leadership role and you need HAAALP (we’re all leaders and we all need help.)

  • you want to learn how to magnetize your audience rather than manipulate them into buying.

  • you want clarity on your offerings and services.

  • you feel stuck in client relationships that feel exhausting.

  • you really want to make more money and you are tired of apologizing for everything, but you are afraid of becoming a heartless, money-hungry monster.

  • you feel confused by all the “best practices” out there and finally want to tune into what YOU want in your business.

  • the thought of doing this feels equally exhilarating and scary – but you know that it’s time.

The world needs you to be your most whole, most accountable, most pleasurable self.

And so does your business.

 
 
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Throughout the Business Witch Essentials course, you will connect with the core practices of…

My Pleasure Based Business Method

  • Baby steps. As adrienne maree brown says, “small is all.” We often have our businesses where we want them because we are biting off more than we can chew at one time and are dropping balls. When we slow down, we can speed up because the results will stack over time. This lets our nervous system expand its capacity over time, integrating each new level over time. Each new level of income. Each new level of visibility. Each new level of freedom to express however you’d like to express yourself.

  • Pleasurable Processes. We can get burned out easily when we obsess about the result and don’t get geeky about the process. My method is to, yes, set goals, but also to more focus on making your process of posting on social media, teaching and coaching as pleasurable and joyful as possible. Making it easy and fun. This makes you want to show up again and again. Boom…you’re having fun and getting your big big results: money, freedom and pleasure.

  • Disrupt Rigid Strategies. This mastermind isn’t a one-size-fits-all model. Many different strategies work, but I’ll help you figure out the ones that feel best for YOU. We will help disrupt the rigidity on what you think you SHOULD be doing to make money and get visible in your business, to what you GET to do. What feels pleasurable to YOU.

  • Feeling the fullness of our humanity. You don’t need consistent energy to be consistent. Because you don’t need to be in a “certain vibe” to show up. In the Glimmer, we say “fuck you” to toxic positivity. We stop moralizing our feelings or needing to take action from every single feeling. When we don’t make big meaning out of every single emotion, it’s way easier to let our income be consistent even when our feelings aren’t.

  • Build Shame Resilience and Disrupting Perfectionism. A way to make consistent money in a sustainable, pleasurable way is to let ourselves be messy and make mistakes. We don’t make our businesses about our worth because our worth is inherent. We let ourselves experiment, play and learn. We are more focused on learning and serving others than on how perfect we are perceived.

  • Build a foundation of self trust. Self trust is foundational. Imagine how much easier it is to go after what you want and when you trust you can handle what happens?! Not questioning your own needs.

  • Letting your body be on your side. Our bodies are not the enemy of productivity. I know our bodies can feel like SUCH a burden sometimes.
    But what if the burden was capitalism?
    If it was oppression and all its forms?
    Our limits are gifts. And when we push past them we almost always need to make up for it later. So we partner with our bodies and let our needs be beautiful messengers so we can truly let all aspects of our business and life thrive.

  • Celebrate everything. Because abundance isn’t about how much you can consume, it’s about how much you can integrate.

  • Nuanced, Humanizing, Self Loving Mindset. There are ways to get our brains on our side without bypassing feelings or systems of oppression. You can’t hate and critique yourself to loving yourself. I promise you anxiety is not the only motivator for change, and self hatred is not required for growth. We will practice knowing our worth, no matter how much we contribute or what results we get – so that we can infuse pleasure in every step of the way.

  • Disrupt Urgency. The Glimmer is not a process you binge in three days, it’s embodied undulating support that goes at the pace your nervous system can handle. We are leaving the feast and famine cycles of income. We are dropping unnecessary hustle. We are not running as soon as something feels off or we have doubts. Instead, we practice making big decisions when we feel more resourced and calm, because this will almost always lead to more sustainable results like stable income and pleasure. This isn’t a silver bullet fix, it’s a complete transformation, infusing safety and pleasure in every aspect of your life and business.

  • Form a consensual loving relationship with money. We separate money from capitalism. We practice making money in consensual, non-exploitative ways. In this we heal our relationship to money. We see ourselves as stewards of wealth. We see money being able to amplify who we already are, a witchy tool that you get to get really good at using to cast your spells in the world.

  • Connecting to Magic. As one of my teachers, Simone Seol, says, we will help you connect to the spirit of your business. There are loving, supportive forces that want our important work to thrive and reach the right people. Sometimes, what we need is to have a little more trust and remember we aren’t alone. Our work in the world is so much bigger than ourselves.

So that you can…

  • have the freedom to show up just as yourself.

  • make consistent money even when your emotions aren’t consistent.

  • let pleasure be infused every step of the way.

 
 
 

Business Witch Essentials offers you the space to dream, discover, and lay the foundations of an online pleasure-based business in a way that works for YOU…

…while giving you 4 weeks of daily inquiry tools, a foundational somatic practice, and 4 class recordings with core teachings so you can SHOW UP for your vision.

 
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What you get

 

Want to see everything that’s in Business Witch Essentials? Read up on the details below, or have Shauna (Luna’s OBM) take you through an exclusive behind the scenes of everything you can expect in the video below.

 

What you get with Business Witch Essentials:

1. A warm welcome from Luna with some important advice.

2. A “care package” area that includes content + extra prompts with supportive fundamentals for you to return to as you take the course (e.g. what to do when you feel like you’ve “fallen off” or things aren’t working).

3. A fundamental somatic practice to help you ground in your body as a core principle of building and running a pleasure oriented business.

4. 4 weeks of content, which are in divided into 4 parts. Each part has 6 journal prompts and one class recording to support the theme of each part.

5. The full value of this course as a discount for Luna’s flagship business and pleasure immersion Business Witch (which includes live classes, a community, and 16 weeks of content).

 
 
 
 

Are you ready for more pleasure, abundance and integrity?!

Business Witch Essentials is a 4-week, self-paced course.

 
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FREQUENTLY ASKED QUESTIONS

> When does the course begin?

Business Witch Essentials is a self-paced course. You can access all materials right away.

> What if I can't make it to the live classes?

Business Witch Essentials doesn't have any live classes. There are four class recordings of +90 minutes each that you can access whenever suits you.

> How long do I have access to the course?

You will have access to the online course materials indefinitely.

> What exactly does this course include?

This course includes 4 weeks of content, broken down into 6 prompts + one class recording per week. You also receive a foundational somatic practice and a "care package". In addition, the value of the course is gifted as a discount to the next round of Business Witch.

> What if this feels scary? Is it still right for me?

It’s okay to be scared! However, I recommend choosing this course as an act of self love rather than a "THIS WILL FIX MY PROBLEM" solution.

You aren't a problem to solve. EVERYTHING in this offering is an invitation. Business Witch Essentials is designed to support you as you tune into your own wisdom.

My approach is very gentle and fierce, and I will remind you again and again that you get to choose what feels right to try AND to trust your timing.

> I have trauma. Is this okay for me?

While this offering is trauma-informed and my approach is to be invitational and designed to meet you where you are at, this course will offer challenges and uncomfortable things to sit with.

If you are still in a raw state from a recent or past violation/traumatizing event and/or experience complex PTSD, I recommend you seek some type of therapy in addition to the container of this offering.

> I run an in-person brick and mortar business, is this for me?

Yes/And! While not everything in this course may directly be for you unless you are also looking to bring your offerings online in the form of a class, ebook or course, there is still SO MUCH in here for you. We will be focused a lot on the nuanced mindset, nervous system and somatic support it takes to run a business regardless of it being online or in person.

> Do you offer refunds?

As per industry standard, we do not offer refunds for digital content that can be downloaded and viewed immediately. Because of this, I ask that you shop mindfully.

If you join a payment plan, you are agreeing to pay the full amount.

> Is this offering just for women?

Nope. This course is for everyone. HOWEVER - cis men cannot join Business Witch, so the discount will not apply to them. If you can enjoy lots of big FEMME energy coming from a nonbinary woman who is a recovering people pleaser socialized as a woman, then you can get something out of this course.

> Does this class discuss budgeting, insurance, trademarking, or taxes?

No. While all of these things are an important part of running a business, that is not my area of expertise.

> Do you offer any scholarships?

There are no scholarships for this offering. However, scholarship applicants from Business Witch 2022 who were turned away receive this course for free.

> I want to learn to become a sex educator like you, will you be teaching that?

No. This course isn't like a sex education certification, it's a business course that can be applied by any activist, healer, creative, sex educator, etc. who wants to create a pleasure based business that serves their community and pays their bills.

> Do your videos have closed captions?

Yes, my classes currently offer live transcriptions.

> Disclaimer:

Please cite and give credit to all sources when referencing Business Witch materials, spoken or written words, conversations, images, or their likeness.

All intellectual property and related material (the "Intellectual Property") that is developed or produced in this course is the sole property of me, the facilitator. Copyright, intellectual property rights and distribution rights of the Intellectual Property remain exclusively with the course facilitator.

Live classes will be recorded and used for future iterations of this course.

Questions? Don’t hesitate to ask: support@thepussywitch.com